The Magic of Cinema

The Magic of Cinema is a pre-feature advertainment short that introduces the cinema viewers to their feature movie. It is sponsored by the cinema theater and a few other premium sponsors and conveys important pre-feature messages such as “switch off your mobiles”, “do not disturb”, and “enjoy the movie”. The Magic of Cinema shows after the in-theater advertisement and just before the movie starts.
The Magic of Cinema shows that what happens behind the scenes when you go to the movies. This magic story is told using highly detailed visuals that combine fantasy settings and characters, a simple storyline, and an amusing audio track with reminiscences of several motion pictures.
Created entirely by Animalada, this short was rendered in full cinemascope 35 mmand features a Dolby 5.1 sound track. 3.600 frames of CGI animation in 2K resolution, and more than 140 audio tracks of magic were needed for this short.

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IMAGES

CONCEPTS

STORYBOARDS

Title:
The Magic of Cinema /
Moviecenter & Dolby Labs

Type:
advertainment short

Country:
Uruguay

Credits:
Script and Story by Animalada.
All 3D CGI by Animalada
Edit and Post by Animalada
Audio, music and Sfx by Animalada

Format:

35 mm,
2:35 cinemascope
1:85 flat aspect
2k renders

More info:
Digital Recording:
Arri Laser in Cinecolor Labs (argentina)

Medium:
Film, Kodak 5201

Audio Dolby Digital 5.1